Founder, Chair and Chief Connectivity Officer, IW Group, Inc.
Bill Imada is founder, chairman and chief connectivity officer of IW Group, a minority- owned and operated advertising, marketing and communications agency focusing on the growing multicultural markets. For more than 20 years, he has worked with many of the top companies in the U.S., including American Airlines, City of Hope, Coca-Cola, General Motors, Godiva Chocolatier, HBO, Lexus, McDonald’s, Southern California Edison, Verizon, Walmart Stores, Walt Disney Imagineering, and Warner Bros. Pictures. His areas of expertise include advertising, branding, multicultural communications, marketing, crisis management, and public relations.
Imada lives in Los Angeles, CA and is active in the community and serves on several boards and advisory councils. His board service includes the Advertising Educational Foundation, California Asian Pacific Chamber of Commerce, Center for Asian American Media, and the LAGRANT Foundation. Imada also co-founded the Asian & Pacific Islander American Scholarship Fund (APIASF) and established the Asian/Pacific Islander American Chamber of Commerce & Entrepreneurship (ACE), an organization based in Washington, D.C. His efforts have been recognized by The White House, and he was invited to meet President Obama with 12 other Asian/Pacific Islander American leaders. Imada was later appointed to the President’s Advisory Commission on Asian Americans and Pacific Islanders.
Imada co-founded the National Millennial Community, an organization consisting of NextGen leaders from 27 states and the District of Columbia whose mission is to break the negative stereotypes that often define millennials in the U.S.